What Makes A Great Financial Advisor?

If you could write a description of a great financial advisor, what would that look like? To begin with, we believe you should look for the following 10 attributes in your advisor. *

  1. Purposeful: They have a clear mission to serve clients and help them reach their goals. Great advisors want to do great work for their clients. They stake their business on doing the right thing—and know that business success will follow.
  2. Empathetic: They know they cannot effectively serve clients without genuinely relating to them.  To serve well, an advisor must assume a client’s perspective. Empathetic advisors put themselves in their clients’ shoes and work to understand what matters most to them.
  3. Authentic: They reveal their true selves to clients. Effective advisors elevate the connection with clients by revealing their own personal stories. A willingness to be transparent and vulnerable helps build client trust and encourages real communication.
  4. Intellectually curious: They continue to search for the most robust solutions for clients.  Great advisors are on a continual path of professional improvement. They are lifelong learners, open to new ideas and committed to honing their technical knowledge and skills.
  5. Personally inquisitive: They work hard to uncover what’s truly meaningful to their clients. Engaged advisors also have mastered the personal side of advice. They ask probing questions to better understand their client’s views on money and life before creating a plan.
  6. Quiet: They listen more than they talk. Active listening encourages clients to reveal their deeper thoughts—and often, an advisor’s best answer is to ask a question that sparks creative analysis and self-discovery.
  7. Passionate: Their unwavering desire to do well for others drives constant improvement. A strong sense of conviction to do right by clients compels great advisors to continue honing their craft and ultimately enhance the value clients receive.
  8. Entrepreneurial: They run their practice as a business and plan strategically for the future. Advisors can better serve clients when they run successful firms. Just as they encourage financial responsibility in their clients, top advisors apply a high standard to managing their own enterprise.
  9. Honest: They set realistic expectations about controllable actions and probable outcomes. While the best advice may not be easy to hear, great advisors communicate essential truths about money and investing so that clients have realistic expectations about their wealth.
  10. Disciplined: They don’t let market swings or media messages drive impulsive actions. Effective advisors know the importance of preparing clients to navigate changing markets and apply discipline at crucial times, which can lead to a more enjoyable and promising financial journey.

In addition, we believe you should consider the following when choosing your financial advisor:

  • Technical experience: Financial advisors give out all kinds of financial advice and may go by different names like financial coaches, financial planners, investment advisors, portfolio managers, private wealth advisors and more.If you want to work with an investment advisor, seek to understand their areas of experience across asset classes including cash, fixed-income, equities, and alternative investments.
  • Asset Class availability: It is also important to keep in mind what asset classes are available to meet specific portfolio management needs. Alpha Principle advisers have expanded access to alternative assets through Proteus and other important asset classes valued by High Net Worth Individuals (HNWI).
  • Due diligence: Look up an advisor’s Form ADV to determine if their background aligns with their claims. There are broker-checking websites where you can view an advisor’s employment record as well. Eric Koeplin and the Alpha Principle team have a long history of being a resource and providing sound advice for HNWI, family offices, and institutions. Eric Koeplin is recognized in the financial industry for his innovative methods and his high level of client service. He’s been named as a Top Financial Advisor by the Wall Street Journal and Barron’s.**
  • Generosity: We also believe the best advisers have a culture of giving and helping our community. All decisions about money are ultimately a matter of discipleship.  Alpha investors want to maximize their generosity in all areas of their time, talent, treasures, and other resources.

In line with Alpha Principle’s greater purpose, we believe in giving back to causes which honor God and seek to help mankind. Alpha Principle and Eric Koeplin are supporters of many philanthropic causes such as:

We believe Alpha Principle exemplifies the attributes above and has the resources and the advisory team to best help you and your family achieve your financial goals. Click the link below to read further about our team and depth of our collective experience. We would be honored to help you and your family grow and protect your financial security, while we also help you and your family “live your legacy” now and in the years ahead. Contact us today to begin the conversation with one of our team members.


Disclosures and Footnotes

*Source: https://www.dimensional.com/us-en/insights/10-attributes-of-great-financial-advisors

** Eric Koeplin was identified by Barron’s in 2008, 2010, 2011 and 2012 as one of the Top 100 Independent Financial Advisors in the country, including #1 in Colorado / #11 in the country for 2008 and #2 in Colorado for 2010-2012. On the list including independent advisers as well as financial advisers at brokerage firms, Barron’s ranked Eric among the Top 1,200 advisers in the country from 2014-2017, including #2 in Colorado in 2017 and #3 or #4 in Colorado from 2014-2016. The rankings were based on data provided to Barron’s by advisers who qualified and applied for and participated in the ranking assessment. The rankings reflected assets under management, an adviser’s share of the revenue for the firm, regulatory record, and indicators for quality of service as determined by Barron’s.  Additionally, the Wall Street Journal reported industry researcher R.J. Shook’s 2008 America’s best independent financial advisors where Eric Koeplin was ranked #11.

Alpha Principle is fortified by centuries of collective experience, a testament to our proficiency in the diverse facets of wealth management: investing, estate planning, cash flow planning, legacy planning, risk management, and more. We can work closely with all of your legal, tax and estate advisors, delivering a fully integrated approach to managing your wealth. Our services are tailored to reflect your objectives and core values, aiming to enable you to create a meaningful impact and a noble legacy.

What makes us different

We guide each of our clients through a dynamic, highly individualized process.


Our advisors listen intellectually and emotionally. We don’t just learn your financial objectives — we seek to understand your values, worries, and dreams as well. That way, we can craft a plan that allows you to maximize your impact and pursue a greater purpose.


We’ll build a custom solution from the ground up, then tailor our approach to correspond with what you envision your mission and legacy to be.


We adjust your strategy proactively, using our research and experience to stay one step ahead.

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