How We Work
Over a century of collective wisdom
With over 100 years of cumulative experience, Alpha Principle delivers a disciplined approach to your finances that seeks to protect and grow your Security, Opportunity and Impact while giving you a smoother ride.
Dramatic changes in the financial world require a better approach to private investing and wealth management. You want a team with this breadth of knowledge and experience to help you navigate today’s financial world as you pursue security, opportunity, and a positive impact that could last for generations.
Our Mission
Alpha Principle has a greater purpose. In addition to helping you create and preserve financial security, we desire to help you pursue a positive impact in the world through robust financial and legacy planning and investment accounts tailored to your family’s core values. How do you and your family want to positively impact your loved ones and the world with your resources? We love partnering with our clients on solving problems through investing and creating a legacy.
We also strive to do our part. Alpha Principle’s goal is to contribute 5% of our profit to noble charities each year.
Our Philosophy
- We believe investment portfolios should be created, monitored, and adjusted in accordance with a family’s living financial plan and risk tolerance, as agreed upon by our client. We ask clients to share any significant changes in their life that could impact their financial plan and preferred risk tolerance.
- We believe in measuring a portfolio's performance against an appropriate benchmark.
- We believe in Modern Portfolio Theory and high levels of diversification.
- We believe stock picking does not usually work, and timing the market does not usually work. In contrast, we believe that many investors can improve their long-term results by focusing on asset allocation decisions. Some have referred to this approach as “asset class picking.”
- We fundamentally believe in human ingenuity and that economic growth is likely to occur in the long run, leading to long-term positive performance across broad equity, fixed income, and alternatives markets.
- We believe investors will likely benefit long-term by diversifying outside of the U.S. That said, we respect investors who wish to only invest in the U.S.
- We believe tilting portfolios towards value stocks, and small companies will likely result in long-term alpha or outperformance.
- We believe tax loss harvesting and tax location can enhance long-term portfolio results.
- We strive to enhance portfolio results by reducing investment expenses when appropriate and when we believe such expense reduction benefits the overall portfolio.
- Finally, we strive to manage risk and improve portfolio results by maintaining discipline, which includes rebalancing when a portfolio drifts outside its target allocation for each asset class.